Kristin Simmons


Screenprint (Edition of 40)

45.7 x 60.9 cm / 18 x 24 inches



It is no surprise that we are manipulated, both visually and socially, as an ongoing condition in our culture. Younger generations have long taken language traditionally used to describe the bad or abnormal and changed it into something good. In this same vein of calling something “crazy” or “mental” to express awe, cigarette brands have a long tradition of turning the bad or what should be labeled as “buyer beware” to good in advertising. Taking cues from the power of visual and verbal combinations, Bad Habits is a series of pastel hand-pulled screenprints combining the mutated language with its most obvious historical expression, the branding of the top six selling global
cigarette labels.

Simmons’s involvement with advertising, so that corporate intersection of business and creativity to which she was exposed on daily basis, inspired her work greatly as well. Since the artist’s concept is deeply embedded in the idea of criticizing consumption inseparable from the American culture.